Data Privacy Policy

Responsible for data processing

Responsible according to Art. 4 Par. 7 EU General Data Protection Regulation (GDPR, EU regulation 2016/679) is SKF GmbH, Gunnar-Wester-Straße 12, 97421 Schweinfurt, Germany.

Contact option of the data protection officer

You can contact our data protection officer at or at our postal address with the addition "the data protection officer".

Collection of personal data when you visit our website

When using the website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server, such as IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (specific page), access status/HTTP status code, data volume transmitted in each case, website from which the request comes, browser, operating system, and its interface, language and version of the browser software. The legal basis for this is Art. 6 para. 1 f GDPR.


Beyond this, personal data is only stored if you provide it to us of your own accord, e.g. as part of a registration or a request, or if you provide it as part of the newsletter subscription. We delete the data arising in this context after the storage is no longer necessary, or limit the processing if statutory retention obligations exist.

Contact opportunity

On our website we offer you the possibility to contact us by e-mail and/or via a contact form. In this case, the information provided by the user will be stored for the purpose of processing his contact. The data will not be passed on to third parties. A comparison of the data collected in this way with data that may be collected by other components of our site does not take place either. Legal basis is your consent according to Art. 6 Par. 1 a GDPR.

Product tester

You can apply as a product tester. The following data will be collected if doing so: Age, MTB segment, bike use, social media activities, DIY or professional workshop as well as name and e-mail. If you are eligible as a product tester, your data will be recorded and you will be contacted and receive the product for testing. Your data will be deleted after submission of the test report. In all other cases the data will be deleted immediately. Legal basis is your consent according to Art. 6 Par. 1 a  GDPR.


On our website we offer you the possibility to subscribe to our newsletter. With this newsletter we will inform you in regular intervals about our offers. To receive our newsletter, you need a valid e-mail address. We will check the e-mail address you have entered to make sure that you are actually the owner of the e-mail address provided or that the owner is authorized to receive the newsletter. When you register for our newsletter, we will save your IP address and the date and time of your registration. In the event that a third party misuses your e-mail address and subscribes to our newsletter without your knowledge, this serves as a safeguard on our part. We do not collect any further data. The data collected in this way will only be used to subscribe to our newsletter. The data will not be passed on to third parties. A comparison of the data collected in this way with data that may be collected by other components of our site does not take place either. You can cancel your subscription to this newsletter at any time. Details can be found in the confirmation e-mail and in each individual newsletter. Legal basis is your consent according to Art. 6 Par. 1 a GDPR.

Use of cookies

When you use our website, cookies are stored on your computer. Cookies are small text files that are stored on your hard disk connected to the browser you use and through which certain information flows to the institution that sets the cookie. Cookies cannot run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall. We also use cookies to identify you for follow-up visits if you have an account with us. Otherwise you will have to log in again for each visit.

Website analysis

For the purpose of analysing and optimising our websites we use various services, which are described below. For example, we can analyze how many users visit our site, which information is most in demand or how users find the offer. Among other things, we collect data about the website from which a person has accessed a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. This helps us to design and improve our offers in a user-friendly way. The data collected is not used to personally identify individual users. Anonymous or at least pseudonymous data is collected. The legal basis for this is § 15 para. 3 TMG and Art. 6 para. 1 f GDPR.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The use includes the Universal Analytics mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze a user's activities across devices.


Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will shorten your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases the full IP address will be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. Our legitimate interest in data processing also lies in these purposes. The legal basis for the use of Google Analytics is § 15 para. 3 TMG (German tele-media law) and Art. 6 para. 1 f GDPR. The data sent by us and linked with cookies, user IDs or advertising IDs are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month. For more information on terms of use and data protection, please visit or

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the Opt-out cookies prevent the future collection of your data when you visit this website. To prevent Universal Analytics from collecting data across different devices, you must opt-out on all systems used. If you click here, the opt-out cookie will be set: Disbale Google Analytics


Google Adwords. To draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. The advertising media are delivered by Google via so-called "AdServers". We use AdServer-cookies to track certain parameters for measuring success, such as the insertion of ads or clicks by users. If you access our website via a Google ad, Google Adwords stores a cookie on your device. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (mark that user does not want to be addressed) are usually stored as analysis values. These cookies enable Google to recognize your browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page. Each AdWords user receives a different cookie. Cookies can therefore not be traced through the websites of AdWords users. AdWords users do not receive any personal data. Further information on data protection at Google at Users can also disable Google ads in whole or in part at (use opt-out).


Google Remarketing. We use the Google Remarketing service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google". Google Remarketing can be used to serve ads to users who have visited our site in the past. Within the Google advertising network, this allows us to display ads on our site that are tailored to your interests. Google-Remarketing uses cookies for this analysis. Cookies are small text files which are stored on your computer and which allow an analysis of the use of the website. This makes it possible to recognize our visitors as soon as they visit these websites within Google's advertising network. This allows Google's advertising network to display ads related to content that visitors have previously viewed on Google's advertising network websites that also use Google's remarketing feature. Google does not collect any personal data(according to their information). You can deactivate this function if you make the appropriate settings at

Data transmission

A transfer of your data to third parties does not take place, unless we are legally obliged to do so, or the transfer of data is necessary for the execution of the contractual relationship, or you have previously expressly consented to the transfer of your data.


External service providers and partner companies only receive your data if this is necessary to process your order with us. In these cases, however, the scope of the transmitted data is limited to the required minimum. As far as our service providers come into contact with your personal data, we ensure within the scope of the order processing according to Art. 28 GDPR that these comply with the regulations of the data protection laws in the same way.


It is important to us to process your data within the EU/EEA.

Data integrity

We have taken extensive technical and operational precautions to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security procedures are regularly reviewed and adapted to technological progress.

Your rights

You have the following rights towards us with regard to personal data concerning you:

(1) You have the following rights towards us regarding the data concerning you:

Right to information

Right to correction or deletion

Right to limitation of processing

Right to revoke your consent

Right of opposition to the processing

You can exercise all of these rights by contacting us at: E-mail: or our postal address.

(2) You also have the right to complain to the responsible data protection supervisory authority about our processing of your personal data.